Top 5 iOS Personal Finance Budgeting Apps in the Middle East: Q2 2022

In Q2 2022, the top 5 personal finance budgeting and planning apps on iOS in the Middle East demonstrated varied performance trends in terms of downloads, revenue, and active users. Here’s a closer look at how these apps fared:

Simpler Expense Manager saw a significant spike in weekly downloads at the beginning of May, peaking at around 40.6K. However, this was followed by a sharp decline, with numbers dropping to approximately 1K by mid-June. The app did not generate any revenue during this period.

مصاريف experienced a notable increase in weekly downloads, with a peak of 8.9K in mid-May. Its weekly revenue showed a gradual decline, starting at $26 at the end of March and dropping to $5 by the end of June. Active users remained relatively stable, starting at 25.5K and ending at around 26.7K.

Splitwise demonstrated consistent growth in both downloads and revenue. Weekly downloads peaked at around 3.2K in early May, while weekly revenue reached a high of $179 at the end of April. Active users increased steadily, ending the quarter at approximately 9.8K.

DManager also saw a fluctuation in downloads, starting strong with approximately 4K downloads at the end of March and experiencing a drop to around 1.9K by mid-May. There was no revenue data available for this app.

Wally: Smart Personal Finance exhibited a peak in weekly downloads at early May with 1.5K downloads. Revenue showed a peak of $336 at the end of April, followed by a decline to around $188 by the end of June. Active users mirrored this trend, peaking at 1.1K in late April and declining to around 506 by the end of June.

These insights are based on data from Sensor Tower, which offers more detailed analytics and trends for those interested in deeper insights into app performance.